100nests: Riding on the changing landscape of Indian homes

100nests: Riding on the changing landscape of Indian homes

Indian homes today fall behind the average world homes amongst developed countries in terms of what one can achieve from and within home. Even the usage of homes is mere functional than typically a lifestyle or a luxury, though the market is seeing a shift in the same in recent times where homes are treated as lifestyle element. This shift is offering a great market opportunity to cater to home knowledge, home needs, what’s around home and even neighborhood around the homes in terms of people around, facilities, what’s in vicinity and more. 100nests.com addresses this demand in Indian continent, with the market poised to grow 4X they have seeded to ensure they have strong foundation to take on developed Indian market in next few years.Though there are many portals around local information are mushrooming in the subcontinent distribution of this data is what would win the race assuming the reach of the online media is not assured and spread all across. Portals like 100nests try to make this shift where the local information is served implicitly almost like a up sell and cross sell while the user is inside his virtual home. This ensures the sure gets the information in the contest of his need, ensuing the vicinity and recency aspect of the data. Another interesting factor is the UGC around your home, many times what you like is typically what your neighbors have used or recommended than someone far away. With Indian homes poised to consume 4X of what they consume today in next few years which is among the top most compared to developed homes it also serves an opportunity for various businesses targeting home, home needs and services around the same where one can grow from small to large with the market just starting to shoot up. Personal and home products is already seeing a larger growth which is even backed by the media industry spending more than 50% of total yearly spends reaching homes serving various brands and products.Overall an economy to be part of and to be on look out for products like 100nests.com, focus of online and media players in the online space, some new international real estate players entering in the markets.